WHAT IS ORDER FULFILLMENT SERVICE?
Order fulfillment services, in the broadest definition, involves all of the steps from receiving a customer’s order until completion of that order. This involves business-to-business (B2B) orders and direct-to-consumer (D2C) orders. In today’s technological world, this means going beyond order fulfillment services in Jacksonville, FL and dealing with nationwide, if not global, order fulfillment. Website retailers, such as Amazon.com, depend on local services to complete their massive shipping agendas and the customers of these giant retailers have come to understand and expect their quick turnaround.
For a logistics provider, this requires near-flawless integration with a retailer to pull off effectively. Your company is to make the retailer look good in the eyes of the customer, and be quicker than their major competitor. This process goes beyond assimilating with a retailer’s eCommerce page or shopping cart and becoming more of an extension of that larger business.
CAN’T I JUST PICK THE LOWEST BIDDER FOR MY FULFILLMENT NEEDS?
As a retailer, since you’ve already made the sale and the packaged goods are at the logistics provider’s warehouse ready to be shipped, is all you’re paying for a delivery driver?
This couldn’t be further from the truth. What you’re buying is to-the-minute data on your inventory as it moves across the country. You’re buying customer support call centers so that when an order is inevitably late, your customers still feel appreciated and valued. Perhaps most important of all, you’re buying an image for your company that says you take your orders seriously and you work hard to ensure every customer gets their order on time.
The fulfillment provider you choose to represent your company is going to reflect on your business’s image. Unfortunately, that reflection isn’t always positive. The product ships late? Your company takes a hit. The wrong order was sent out? Your company takes a hit. These simple mistakes grow and feed the image that your company has a poor reputation with order fulfillment and hurts your company in the long run. At the other end of the spectrum, a good fulfillment provider will improve your business’s image through quality customer care, reliable service, and product accountability.
That’s why you need an excellent service provider, one who knows the area and the best way to get things done. That’s why you need Laney & Duke for your order fulfillment needs in Jacksonville, FL.